Art Filo Production

• Available for Selected Projects

Brand ascension tactics, strategy and principles

Built through +20 years in advertising, design & strategy

We help founders, brands and teams scale across all touch points. What to focus on, what works, why it works and when it works.

Start with the Audit

Case Studies

Selection of projects built through strategy, visual precision and systems thinking

RIGIPS

Year

2024

Role

Creative Direction

Services

360 Campaign

360 Communication campaign based around life

as seen through the perspective of a RIGIPS wall.

View Project

VanWaffle

Year

2019

Role

Creative Direction and Design

Services

Brand Identity, Production support

Clean, structured identity with a playful edge. Built for adaptability

and scaling with ease.

View Project

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Shoteria

Year

2016

Role

Creative Direction

Services

Concept, Design and Production

Prototype Tuk-Tuk ambulance designed as a mobile attention system, used both in motion and at rest. It brings people in from nearby areas, holds attention on location and turnins curiosity into traffic.

We design brands as systems

The goal is simple:

We create brands that communicate clearly while remaing recognisable and coherent as they evolve

That means:

Every aspect, from positioning, identity, online presence and overall content is built to work together, while looking good on its own 2 feet

We remove what does not matter and build what holds

View Services

How we work

We design for clarity, recognition and long term use.

1. Understand

We look at what exists, what's missing and where the friction really is.

2. Define

We clarify direction, simplify the message and establish what the brand needs to hold.

3. Build

We explore, test and refine until the system feels precise and inevitable.

4. Apply

We make sure the brand works in the real world and on all levels.

To the point. No wasted motion.

What we do

Brand Systems

We build brands from the ground up or restructure existing ones into coherent systems.

This can include positioning clarity, identity direction, visual language, web structure and the core rules that keep everything aligned.

We help brands build a stronger foundation and overall presence.

Discuss a Brand System

Creative Direction

Ongoing strategic and visual guidance for teams in need of consistency, sharp decisions and a steady hand.

We step in to define what to cut or prioritise, while offering solutions for keeping brands coherent over time.

For founders and teams keen on maintaining high overall standards.

Ask About Direction

Logo Design

We design marks that hold.

Clear forms built to carry meaning, stay recognisable and fit across every relevant context.

Each direction explored is tested and refined so results align to brand’s values and feel right.

Start with a Logo Brief

A focused look at what's working, what does not & good next steps.

Format:

Delivered as a concise review with actionable notes.

Price block:

Brand Velocity Audit : 399€

What's included:

✓ Competitor Read

✓ Visual identity Review

✓ Online Presence Check

✓ Top 3 Gaps

✓ Clear Next Moves

Start with the Audit

The Brand Audit is the fastest way to understand where your brand stands.

We review the visual system, communication clarity, competitive context and most obvious gaps affecting trust, coherence and conversion.

You can leave with a direct read on your situation and clear next steps.

Not all projects need a full build. Sometimes they may just need clarity.

Ways to collab

399€

Brand Velocity Audit

Fast, focused diagnosis on your brand and online presence.

✓ Competitor Analysis

✓ Visual Identity Audit

✓ Social Media Breakdown

✓ Top 3 Gaps + Quick wins

Delivered as an online interactive report.

3k€

Creative Direction

Ongoing direction for teams that need clarity, consistency and sharper decisions over time.

✓ Monthly Strategy Calls

✓ Content Direction

✓ Quarterly Brand Audits

✓ Focused Refinement

Monthly Retainer

5-15k€

Brand System

Deeper engagement covering strategy, visual system and key brand touchpoints.

✓ Brand Strategy Audit

✓ Visual Identity Refresh

✓ Online Presence Flow

✓ Content Strategy Framework

Project-based

70+

Overall Projects

97%

Client Satisfaction

€7M+

Gross Revenue Generated

"AFP turned our scattered ideas into a crisp modern brand system. Clean and on point."

Joe S.

MCG Romania

Meet Alex

The Founder

I'm a creative strategist & visual director, helping founders, brands & teams decide what to focus on for magnifying momentum, while keeping team energy high.

The work sits at the intersection of strategy, systems and overall direction. After 20+ years across advertising, branding and design, my focus now is simple: I build clear, coherent brands that hold as they grow.

My approach is also simple:
I remove what's not aligned, define what is and build coherent over time systems.

Clean, simple and on point.

Send Your Project

Not bad, guys, not bad at all. Definitely be in touch for future projects ;) Cheers!

Andrew R.

I'm extremely happy with our results. Results exceeded my overall expectations, the collab was smooth and delivery was prompt. Highly recommend if u're in a pickle.