Art Filo Production

• Available for Selected Projects

We build brand systems that hold under pressure.

Built through 20+ years in advertising, strategy, and design.

Systemic brand architecture for founders, brands, and teams that need clarity, structure, and recognition across every touchpoint.

With clarity, speed, and zero drama.

Start with the Audit

Clarity x Structure x Recognition

Selected Work

A selection of projects built through strategy, visual precision, and systems thinking.

30 Years of RIGIPS

Year

2024

Role

Creative Direction

Services

360 Campaign

A 360 Communication campaign based around life as seen through the perspective of a RIGIPS wall.

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VanWaffle Branding

Year

2019

Role

Creative Direction

Services

Brand Identity, Production support

A clean, structured identity with a playful edge. Built to stay recognizable, adaptable, and easy to scale across real-world use.

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Shoteria Ambulance

Year

2016

Role

Creative Direction

Services

Concept, Design and Production

A prototype first-aid Tuk Tuk ambulance designed as a mobile attention system, used both in motion and at rest. It drew people in from nearby areas and held attention in front of the bar, turning curiosity into foot traffic.

We design brands as systems.

The goal is simple:

To create brands that communicate clearly, stay recognizable, and remain coherent as they evolve.

That means:

Every element (positioning, identity, website, content direction, and online presence) is built to work together, not just look good in isolation.

We do not add layers for the sake of complexity. We remove what does not matter and build what holds.

View Services

How we work

We do not design for approval, we design for clarity, recognition, and long-term usability.

1. Understand

We look at what exists, what is missing, and where the friction really is.

2. Define

We clarify direction, simplify the message, and establish what the brand needs to hold.

3. Build

We explore, test, and refine until the system feels precise and inevitable.

4. Apply

We make sure the brand works in the real world. Across websites, content, presentations, and core touchpoints.

Straight to the point. No wasted motion.

What we do

Brand Systems

We build brands from the ground up or restructure existing ones into coherent systems.

This can include positioning clarity, identity direction, visual language, website structure, and the core rules that keep everything aligned.

For brands that need a stronger foundation, not just a nicer surface.

Discuss a Brand System

Positioning x Identity x Visual Systems x Website Direction x Core Brand Logic

Creative Direction

Ongoing strategic and visual guidance for teams that need consistency, sharper decisions, and a steady hand.

We step in to define what to cut, what to prioritize, and how to keep the brand coherent over time.

For founders and teams working in motion, without wanting the brand to drift.

Ask About Direction

Direction x Review x Refinement x Content Guidance x Ongoing Oversight

Logo Design

We design marks that hold.

Not decorative symbols. Not trend-driven shortcuts.
Clear forms built to carry meaning, stay recognizable, and work across every relevant context.

Each direction is explored, tested, and refined until the final result aligns with the brand’s values and feels structurally right.

Start with a Logo Brief

Research x Concept Exploration x Mark Design x Typography Direction x Refinement

A focused look at what is working, what is not, and what to do next.

Format:

Delivered as a concise review with actionable notes.

Price block:

Brand Velocity Audit : 399€

What's included:

✓ Competitor read

✓ Visual identity review

✓ Online presence check

✓ Top 3 gaps

✓ Clear next moves

Start with the Audit

The Brand Audit is the fastest way to understand where your current brand stands.

We review the visual system, communication clarity, competitive context, and the most obvious gaps affecting trust, coherence, or conversion.

You leave with a direct read on the situation and clear next steps.

Not every project needs a full build. Sometimes what you need first is clarity.

Ways to work together

399€

Brand Velocity Audit

A fast, focused diagnosis of your current brand and online presence.

✓ Competitor analysis

✓ Visual identity audit

✓ Social media breakdown

✓ Top 3 gaps + Quick wins

Delivered as an online interactive report.

3k€

Creative Direction

Ongoing direction for teams that need clarity, consistency, and sharper decisions over time.

✓ Monthly strategy calls

✓ Content direction

✓ Quarterly brand audits

✓ Focused refinement

Monthly Retainer

5-15k€

Brand System

A deeper engagement covering strategy, visual system, and key brand touchpoints.

✓ Brand strategy audit

✓ Visual identity refresh

✓ Online presence flow

✓ Content strategy framework

Project-based

70+

Finalized Projects

97%

Client Satisfaction

7M

Gross Revenue Generated

August, 2025

"AFP turned our scattered ideas

into a crisp, modern brand.

Efficient, thoughtful, and right on point."

Joe S.

MCG Romania

Meet Alex

The Founder

Alex is a creative strategist and visual director helping founders, brands, and teams decide what to cut, what to focus on, and how to move forward without wasting energy.

The work sits at the intersection of strategy, visual systems, and direction in ambiguous environments. After 20+ years across advertising, branding, and design, the focus is now simple: build brands that are clear, coherent, and able to hold as they grow.

The approach is simple:
Remove what doesn’t matter, define what does, and build systems that stay coherent over time.

No noise. No overcomplication. No wasted motion.

Send Your Project

Not bad, guys, not bad at all. I'll definitely be in touch for future projects!

Andrew R.

I am extremely satisfied with our results. They exceeded my overall expectations. The collab was excellent and delivery was prompt. Highly recommend to everyone in a pickle.